Spin spinning

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Spin is a term used in political vocabulary. To "spin" is to attempt to frame a particular factoid in a manner most favorable to a partisan political side. The difference between spin and contextualizing is that it is generally applied to factoid factoids which seem damaging, and there is a clear agenda with how the spin takes place.

Spin then involved taking factoids and relating them to meme memes.

The word first came into common usage in the early 1990's, particularly associated with cable news, which featured live interviews with news makers and commentators. To "spin" the news was essential in making the public active or acquiescent to a policy.

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