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Frank Luntz

From dKosopedia

Frank Luntz is a researcher who tests messages, marketing and polling on what best works to "sell" GOP policies to the unwary, and is the authority in the party for crafting a unified, market tested sound bites for the GOP agenda. He was responsible for crafting the wording of the Contract with America for Newt Gingrich and market testing the terms and phrases used within it.

In short, he writes the GOP "bible" on how to talk in public and frame the debate.



According to his LMSR bio, Luntz has worked for "more than a dozen Fortune 100 companies ... from Merrill Lynch to Federal Express, Disney to American Express, from AT&T to Pfizer, from Kroger supermarkets to McDonalds to the entire soft drink and motion picture industries. ... as well as some of the largest business associations, from the Chamber of Commerce to the National Association of Manufacturers to the Business Roundtable."[1]

According to, "In 1997, Luntz was formally reprimanded by the American Association for Public Opinion Research for his work polling on the GOP's 1994 'Contract with America' campaign document. Luntz told the media that everything in the contract had the support of at least 60 percent of the general public. Considering the elementary phrasing of that document (stop violent criminals, protect our kids, strong national defense), it seems almost laughably uncontroversial. But one of AAPOR's 1,400 members wasn't so amused, and filed a complaint requesting to see Luntz's research and a verification of the figure. Luntz's response? He couldn't reveal the information because of client confidentiality."[2]

In the summer of 2005, Luntz Research Companies was sold to Omnicorp and was renamed Luntz-Maslansky Strategic Research.

Frank Luntz, the Republican Party's pollster and political consultant tries never to be far from the political spotlight. [3]


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This page was last modified 07:51, 24 September 2007 by Christopher Sauvarin. Based on work by Bernard D. Tremblay (ben) and dKosopedia user(s) Allamakee Democrat, BartFraden, Bluetruck, Lestatdelc, Kagro X and IrishAlum. Content is available under the terms of the GNU Free Documentation License.

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