After Dr. Robert Grant won the battle for control of Christian Voice from Richard Viguerie, Paul Weyrich, and Howard Phillips in the late 1970s, they recruited Jerry Falwell and founded the Moral Majority. The Moral Majority movement was an organization made up of conservative Christian political action committees, which campaigned on issues it believed central to upholding its Christian conception of the moral law, a perception it believed represented the majority of people's opinions (hence the movement's name).
The Moral Majority officially dissolved in 1989 but lives on in the Christian Coalition network initiated by Pat Robertson. With a membership of millions the Moral Majority was one of the largest conservative lobby groups in the United States. Among issues it campaigned on were:
- against legal abortion
- against homosexuality
- censorship of media outlets that promote what it sees as an 'anti-family' agenda
In 1981, a series of exposes by Memphis reporter Mike Clark led to the condemnation of the interactions between Moral Majority and the Republican Party. Though it claimed to represent the views of the majority of citizens, opinion polls as well as election and referendum outcomes suggest that it was less representative of public opinion than its name suggests. This, combined with what some saw as discrimination and elitism, led a humorist to remark, "The Moral Majority is neither moral nor a majority." The phrase has been repeated to the point where the original attribution is lost to history.